eTap And Dali: A Partnership That Reintroduces Ease, Convenience, and Affordability at Its Forefront

Convenience stores are at the heart of a typical Filipino city. Alongside familiar players like pharmacies and fast food chains, when you pass by cities or town propers, chances are – convenience stores are right there. Sometimes, they stand in clusters, one beside each other. With factors such as the need for convenience and the coined term ‘tingi culture,’ convenience stores are thriving and growing, adapting to the needs of the modern Filipino as he evolves. According to a study, by 2023 the convenience store industry is projected to generate up to 1.47 billion USD in retail sales. Indeed, it has made an impact on the daily lives of Filipinos.

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That’s where eTap and Dali change the game. Stepping out of the traditional convenience store setup – Dali introduces extra cheap product prices, less manpower meaning more room for profit given the remarkably affordable products, sustainability by introducing recycled carton boxes and designed eco bags, and self-service. eTap on the other hand, provides the perfect balance for self-service through kiosks that cut time for paper processing and queueing, because transactions are easily doable on your own. This partnership takes convenience to a whole new level, engineered with the Filipino description of convenience in mind. While the Philippines is saturated with household convenience stores, Dali positions its unique take on convenience centered on ‘hard discounts’ while eTap supports through convenience by self-service transactions with significantly lower convenience fees.

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At present, eTap has 50+ machines deployed across different Dali branches across the country with a plan for a more strategic and strong partnership through expansion, introducing redefined convenience through more cities. Hopefully, through this partnership, Filipinos not only choose convenience in their day-to-day living but also choose a much more affordable one. With one machine at a time, eTap and Dali prove convenience does not have to be expensive.

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eTap is the Philippines' leading Self-Service Machine provider and operator that offers Managed Services and Customized Products to the leading companies in the industries of Telecommunications and Payments since 2015.

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