Convenience For You, Whoever You Are: Powered by eTap & JGO’s Partnership

In the age where solutions, products, and services are offered everywhere, businesses like convenience stores are stepping up to the challenge of stretching themselves and making sure everything the consumer needs is in one place. In a short span of time, we see new names in the convenience store game spring up to level against household convenience store names. As Nielsen’s 2018 described it, convenience stores are “big winners” in the Philippines. JGO and eTap come into the picture and make the customers feel like they are the winners.

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Just last October 4, 2023, eTap officially partnered with JGO and kicked it off through JGO’s opening in Market! Market!, also officially introducing eTap as one of its partners. JGO had just opened its latest branch beside the cinema, 5th floor of Market! Market! nearby Telus, catering to modern-day warriors also known as BPO employees.

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eTap and JGO kicking it off last October 4, 2023, at Market! Market!

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Going back to the word ‘convenience,’ JGO reintroduces this concept by making everyone feel welcomed. Familiar Filipino values are seen throughout the brand and the store like: kaibigan, samahan, barkadahan – like the true essence of what we expect convenience stores to be. Going beyond offering every possible product you might need in your day-to-day, JGO convenience stores offer companionship by being your go-to at the end of the long day. eTap on the other hand is the perfect companion, because what are friends for? Getting you through tough spots by making your life easy.

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Being in a 1.4 billion dollar industry is a tough feat, with more and more convenience stores seeking to dominate the market. What eTap and JGO offer is more than the average Filipino’s description of what convenience is. Luxurious interiors, warm yellow inside the store, and friendly cashiers welcoming you plus the presence of a cash-in machine that allows you to accomplish all your transaction needs – this is convenience offered to every Filipino. Inside eTap’s machines are household billers such as GCash, Maya, GrabWallet and Dragonloans for riders, bills payment such as PrimeWater, and transportation billers such as RFID and AutoSweep. Convenience and accessibility like no other.

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eTap plans to expand to a total of 1,900 machines nationwide targeting brands that are aligned with the same vision, such as JGO, and also to fast urbanizing cities. By 2024, the goal is to have more machines in JGO and on a wider scale: a total of 3,600 deployed machines so that more and more Filipinos can access convenience within an arm’s reach. eTap’s top priority is customer service like no other, and just like JGO’s brand which is reliability and convenience, there will always be a warm and dedicated body to listen and solve the problems of our machine customers everyday.

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eTap is the Philippines' leading Self-Service Machine provider and operator that offers Managed Services and Customized Products to the leading companies in the industries of Telecommunications and Payments since 2015.

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